tag:blogger.com,1999:blog-56784995568669845592024-03-13T22:49:32.017-07:00A light note towards – Lead Generation via Email MarketingAnonymoushttp://www.blogger.com/profile/02843614563335163183noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-5678499556866984559.post-44289209052696132102016-04-19T00:36:00.001-07:002016-05-02T23:44:47.187-07:00A light note towards – Lead Generation via Email Marketing<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "book antiqua" , serif; font-size: 13.0pt; line-height: 150%;"><span style="font-weight: normal;">As we all know, Lead generation as an activity is most important drive for any business and its significance is often marked by set of challenges. </span></span><span style="font-family: "book antiqua" , serif; font-size: 17.3333px; font-weight: normal; line-height: 26px;">While, we speak about multiple types of marketing strategies and carry out various methods for penetrating the penchant of our product/services offerings, in a pursuit to create opportunities. Agreeably, there are different types of proven techniques which yield sound lead generation.</span></div>
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<span style="font-family: "book antiqua" , serif; font-size: 13.0pt; line-height: 150%;">One of the significant practices is e<b><i>mail
marketing</i></b> - <i> Talk about “definitive
lead generation”. I know what you guys are thinking – especially my confreres
who would agree that, how hard it is, just to get someone to open marketing
emails!! Anyway, this isn’t a downer though, so don’t worry we all got each
other’s back here!</i><o:p></o:p></span></div>
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<span style="font-family: "book antiqua" , serif; font-size: 13pt; line-height: 150%;">However, towards the point of discussion, one question really bugs me and
has always been at the back of my mind. A thought that is very foundational. I am sure you guys too might have pondered
over it and as most of us still do. -- <i><b>'So, why should someone read our marketing
emails?'</b></i> and <i><b>'What does it take, to get hold of that <u>Attention</u>?' </b></i></span></div>
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<span style="font-family: "book antiqua" , serif; font-size: 13pt; line-height: 150%;"><br /></span><span style="font-family: "book antiqua" , serif; font-size: 13pt; line-height: 150%;">Alright, let’s delve a bit more and try find some answers, while we further brains storm:</span></div>
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<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 13.0pt; line-height: 150%;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "book antiqua" , serif; font-size: 13.0pt; line-height: 150%;">Is it the credentials
that adds weight to the email?<o:p></o:p></span></div>
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<span style="font-family: "book antiqua" , serif; font-size: 13.0pt; line-height: 150%;"><br /></span></div>
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<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 13.0pt; line-height: 150%;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "book antiqua" , serif; font-size: 13.0pt; line-height: 150%;">Is it the content? Html, links or specs/info graphics that gets attention?<o:p></o:p></span></div>
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<span style="font-family: "book antiqua" , serif; font-size: 13.0pt; line-height: 150%;"><br /></span></div>
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<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 13.0pt; line-height: 150%;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "book antiqua" , serif; font-size: 13.0pt; line-height: 150%;">Is it the skilled and tactful business
writing that attracts readers? <o:p></o:p></span></div>
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<span style="font-family: "book antiqua" , serif; font-size: 13.0pt; line-height: 150%;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 13.0pt; line-height: 150%;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span style="font-family: "book antiqua" , serif; font-size: 13.0pt; line-height: 150%;">Does Subject lines, personalized
captions and customization works better, despite it being a time consuming
ordeal. <o:p></o:p></span></div>
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<span style="font-family: "book antiqua" , serif; font-size: 13.0pt; line-height: 150%;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 13.0pt; line-height: 150%;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "book antiqua" , serif; font-size: 13.0pt; line-height: 150%;">Is it the timing at which the email
gets to your prospect’s inbox? <o:p></o:p></span></div>
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<span style="font-family: "book antiqua" , serif; font-size: 13.0pt; line-height: 150%;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 13.0pt; line-height: 150%;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span style="font-family: "book antiqua" , serif; font-size: 13.0pt; line-height: 150%;">Is it just the quantity of emails that
needs to go out, that should ensure better hit ratio. <o:p></o:p></span></div>
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<span style="font-family: "book antiqua" , serif; font-size: 13.0pt; line-height: 150%;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 13.0pt; line-height: 150%;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "book antiqua" , serif; font-size: 13.0pt; line-height: 150%;">Or is it a small and precise email
which is to the point that does the trick?<o:p></o:p></span></div>
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<span style="font-family: "book antiqua" , serif; font-size: 13.0pt; line-height: 150%;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 13.0pt; line-height: 150%;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "book antiqua" , serif; font-size: 13.0pt; line-height: 150%;">Is it that follow ups and persistence
ensure better possibilities of a response?<o:p></o:p></span></div>
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<span style="font-family: "book antiqua" , serif; font-size: 13.0pt; line-height: 150%;"><br /></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 13.0pt; line-height: 150%;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "book antiqua" , serif; font-size: 13.0pt; line-height: 150%;">Are Informative emails without business
solicitation better? <o:p></o:p></span></div>
<div class="MsoListParagraphCxSpMiddle" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
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<div class="MsoListParagraphCxSpLast" style="line-height: 150%; margin-bottom: .0001pt; margin-bottom: 0in; margin-left: .25in; margin-right: 0in; margin-top: 0in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 13.0pt; line-height: 150%;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;"> </span></span><span style="font-family: "book antiqua" , serif; font-size: 13.0pt; line-height: 150%;">Does reducing hyperlinks and imagery as
well as having legitimate subject lines curb the chances of an email having
rendezvous with recipient's junk folder?<o:p></o:p></span></div>
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<span style="font-family: "book antiqua" , serif; font-size: 13pt; line-height: 150%;">I am sure all if these above
question did resonate. The answers are as clear as the questions itself. As you might have already observed that all of the above points are significant aspects towards successful email
marketing.</span></div>
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<o:p></o:p></div>
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<span style="font-family: "book antiqua" , serif; font-size: 13.0pt; line-height: 150%;">Having said that, there could be lot of permutation
combination or mix and match in the types we discussed. Honestly, like we all know all of them
work or at times few of them work better than the others. Our answers are as good as
our campaigns. --- <i>Okay no hard feelings
here, we all are trying, aren’t we!! </i>Personally, I feel, one can really use
multiple types or combination of email and then track what works best for
the business. Although, there is no formula towards email marketing success.
Experienced email marketers<i> </i>know
this, hence they consistently experiment and modify their emailing strategies.<i> </i>And yes along with this, preparing well
or working on the target audience helps great deal to get best of your campaign
along with combination of email marketing components. Research shows
that targeted campaign yield better hit ratio.<o:p></o:p></span></div>
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<b><span style="font-family: "book antiqua" , serif; font-size: 13.0pt; line-height: 150%;">Since
we are talking about email marketing here, let’s look at the benefits:<o:p></o:p></span></b><br />
<b><span style="font-family: "book antiqua" , serif; font-size: 13.0pt; line-height: 150%;"><br /></span></b></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: 150%; margin: 0in 0in 0.0001pt 0.25in; text-indent: -0.25in;">
<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 13.0pt; line-height: 150%;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "book antiqua" , serif; font-size: 13.0pt; line-height: 150%;">Highly targeted and allows good ground
for customization<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 13.0pt; line-height: 150%;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "book antiqua" , serif; font-size: 13.0pt; line-height: 150%;">Can have quick turnaround time<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 13.0pt; line-height: 150%;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "book antiqua" , serif; font-size: 13.0pt; line-height: 150%;">Effectiveness can be measurable<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: "symbol"; font-size: 13.0pt; line-height: 150%;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><!--[endif]--><span style="font-family: "book antiqua" , serif; font-size: 13.0pt; line-height: 150%;">Allows vast coverage<o:p></o:p></span></div>
<div style="line-height: 150%;">
<span style="font-family: "symbol"; font-size: 13pt; line-height: 150%; text-indent: -0.25in;">·<span style="font-family: "times new roman"; font-size: 7pt; font-stretch: normal; line-height: normal;">
</span></span><span style="font-family: "book antiqua" , serif; font-size: 13pt; line-height: 150%; text-indent: -0.25in;">Definitely cost effective</span></div>
<div style="line-height: 150%;">
<span style="font-family: "book antiqua" , serif; font-size: 13pt; line-height: 150%; text-indent: -0.25in;"><br /></span>
<span style="font-family: "book antiqua" , serif; font-size: 13pt; line-height: 150%; text-indent: -0.25in;">So, this was just a brief hover on the foundational thoughts on email marketing. Hope this has been insightful! </span><i style="font-family: 'book antiqua', serif; font-size: 13pt; line-height: 150%; text-indent: -0.25in;">Happy Prospecting!!</i></div>
<div style="line-height: 150%;">
<span style="font-family: "book antiqua" , serif; font-size: 13pt; line-height: 150%; text-indent: -0.25in;"><br /></span></div>
<div style="line-height: 150%;">
<span style="font-family: "book antiqua" , serif; font-size: 13pt; line-height: 150%; text-indent: -0.25in;">Kirit Mandavgane</span></div>
<div style="line-height: 150%;">
<span style="font-family: "book antiqua" , serif; font-size: 13pt; line-height: 150%; text-indent: -0.25in;">NSquare Xperts</span><br />
<span style="font-family: "book antiqua" , serif; font-size: 13pt; line-height: 150%; text-indent: -0.25in;"><a href="mailto:kirit@nsquarexperts.com">kirit@nsquarexperts.com</a></span></div>
<div style="line-height: 150%;">
<span style="font-family: "book antiqua" , serif; font-size: 13pt; line-height: 150%; text-indent: -0.25in;"><a href="http://www.nsquarexperts.com/">www.nsquarexperts.com </a></span></div>
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